I received an irritating email this morning from a company who wanted to demonstrate how good they were at getting to the top of the google rankings. They took a pretty meaningless phrase "Have a Twitterful Christmas" and said to google it.
Surprise surprise they were number 1 on google. But is it really that difficult? I could take another meaningless phrase and get it to the top of google too. Surely the challenge is getting to the top of the google rankings with meaningful phrases?
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let's try :-)
ReplyDeleteexcellent idea "have a twitterful christmas" as someone else's number one. I wanted to do it myself but as I was beaten to it, I will just support it :) (the campaign actually came in straight into junk mail, terrible start for digital experts)
ReplyDeleteReally interesting example of a digital campaign that appears to be now gaining some traction!
ReplyDeleteI also got the email from www.DigitalMarketingInstitute.ie that started this discussion
Surpise Surprise indeed!
ReplyDeleteCan anyone tell me why this got to #1 so quickly?
Does the www.DigitalMarketingInstitute.ie know something special that the rest of us dont?